How To Buy The Right Online Business For You
By: Richard Parker: President of The Business For Sale Buyer Resource Center and author of How To Buy A Good Online Business At A Great Price ©
According to industry statistics, over 90% of the people who begin the search to buy a business NEVER do! The only way that you'll avoid being a 90 percenter is by acquiring the right knowledge. Likewise, the only way to ensure that you will be successful in any online business is to be absolutely certain that you buy the right one.
Don’t be alarmed, most people have no clue what Internet business is right for them. The amount of websites for sale can be daunting; the choice is enormous.
There are many proven steps that can help you determine what is the right online business for you.
Develop YOUR Golden Rules
Put together your list of five golden rules of what any business you buy MUST have in place. Think about this and be specific. Don't say: "I have to enjoy what I do"...sure that's important, very important in fact. However, if you're in a business that you initially think you're going to love, but you find yourself losing money, I can assure you that you'll learn to hate everyday very quickly!
As an example, here are my five golden rules for any Internet business I consider buying:
- It must be a sales and marketing driven business - that's what I do best. I avoid ones where I have to always have leading-edge technology because I'm not an expert at that aspect.
- It must have some element of exclusivity either in the product or service or within a territory. If not, I have no point of difference to offer prospective customers and maintaining current customers will always be a risk.
- The product or service must be a high margin item - this way, it's simply a matter of time, persistence, and sales and marketing savvy (my strengths) for me to build the business. Plus, the margins will allow me to try new, creative ways of building the business.
- There must be a built in demand for the product service. I've learned the hard way that trying to create demand is far too expensive.
- I do not want to sell anything that competes solely on price. There's no long-term viability in that business model.
These are my rules. Unbreakable. Non-negotiable - no matter what! Guess what? They are bulletproof. When I find a website business with these in place, and there are plenty, I am always going to be successful. You can certainly follow mine, but I will also show you how to modify them to find the Internet business that makes perfect sense for you.
Helpful hint: you probably won’t come up with five today. Your list may even change a bit during your search. As you speak to and visit different website owners, search online and conduct your research, you may discover certain things that are added or deleted from your list. That’s OK. However, getting this list down pat as soon as possible is fundamental to your success!
"Whatever It Is That You Do Best......"
Next, get a true grip on your skills. Don’t pretend to be something that you’re not. The rule here is that whatever it is that you do best (sales, marketing, operations, etc.), must be the single most important driving factor of the revenue and profits of any online business you consider purchasing. Repeat the last sentence once again; it holds the key to your success!
With Internet business ownership, one of the main goals is for you to control your own destiny. Don’t put yourself in a position where if one employee leaves, you’re in big trouble. Your skills must be the fuel that drives the engine.
The right online business for you is one that will thrive from your strengths and not suffer from your weaknesses. Take a long, hard look at yourself. Picture yourself in the business. Of paramount importance is that you must perceive yourself as enjoying the business. If you can’t, then there’s just no way that you can be successful. The website that you choose has to be one that you’ll be proud to own.
Fall In Love With The Profit NOT The Product!
Another key factor is to avoid falling in love with the website or product it offers; rather, you must fall in love with the profit and the lifestyle that it can deliver to you. Many buyers begin to dream about all of the exciting things about owning an Internet business and they become delusional about what can realistically be achieved. If the business does not produce the income you need, or provide you with a satisfactory return on your investment, then rest assured, you will learn to detest the business quickly.
Stay Focused - Don't Get Discouraged
During the search phase, it’s easy to become discouraged by the vast amount of available websites for sale. Don’t get overwhelmed. Approach this methodically. If necessary, rule out the ones that you don’t want. Search through listings paying attention to the profits not just the asking price. Understand that listings do not always portray the whole picture. Send inquiries to the listed contact. Arrange calls and meetings with sellers. Prepare the questions you need to ask. You cannot buy any business from a listing. Navigate through the company's website and meet with the owners whenever possible (either in person or by phone). With each meeting you’ll get closer to knowing what is and isn’t right for you.
Above all, get into the game. Once you own the right Internet business, you’ll never look back!
This article represents a fraction of what you’ll cover on this topic in How To Buy A Good Online Business At A Great Price© - the most widely used reference resource and strategy guide for anyone thinking about buying a website. Read a detailed listing of what you'll learn.